Meghan Markle has rebranded her brand American Riviera Orchard as As Ever, along with a new logo.
‘As Ever basically means as it has always been, and if you followed me back in 2014 through The Tig, you know that I have always loved cooking, crafting, and gardening — that’s what I do,’ she explained.
The meaning behind Meghan Markle’s new logo
She continued: ‘And I haven’t been able to share it with you in the same way these past few years, but now I can. With things starting to leak, I wanted you to hear it first from me.’
The logo of As Ever features a palm tree and two hummingbirds. The palm tree represents their home in California, and the hummingbirds are a tribute to Prince Harry.
Prince Harry captures a hummingbird in Harry & Meghan, the couple’s Netflix docuseries.
In Harry & Meghan, the couple’s Netflix docuseries, Prince Harry shares a sweet moment with son Archie as a hummingbird appears on their balcony. ‘Daddy is a birder, so this is a very big moment for him,’ Meghan tells their son. In Spare, he also writes about seeing a hummingbird upon his return to California after Queen Elizabeth’s death.
‘Still I wished, as often at a farewell, that there… was one more moment to say goodbye,’ he writes. ‘Shortly after our return, a hummingbird flew into the house. I struggled mightily to lead it back outside, and I pondered if maybe we should start closing the doors, despite that heavenly sea breeze. Then a friend said: “It could be a sign, you know? Some cultures view hummingbirds as spirits”, he said. Visitors, so to speak. Aztecs believed they were reincarnated warriors. Spanish explorers called them ‘resurrection birds’. Interesting, right?’
Lili Land
Harry continued: ‘I have read and learned that hummingbirds are not only visitors, but also travelers. The lightest birds on the planet, and the fastest, they cover vast distances – from Mexican wintering grounds to nesting sites in Alaska. When you see a hummingbird, you are actually seeing a tiny, shimmering Odysseus. So when this hummingbird arrived, flew through our kitchen, and fluttered through the sacred airspace we call Lili Land, where we had placed the baby’s box with all her toys and stuffed animals, I naturally thought hopefully, greedily, foolishly: is our house a detour or a destination?’
As Ever will be launched in the spring of 2025, coinciding with Meghan’s upcoming Netflix series With Love, Meghan. While few details about the brand have been shared, there is a website (asever.com) and an Instagram page (@aseverofficial).
