Meghan Markle‘s return to Instagram has been warmly welcomed by royal (and non-royal) fans as the Duchess of Sussex gives her followers a behind-the-scenes look into her life and the developments surrounding her upcoming lifestyle brand, As Ever. Her sincerity has paid off, as Meghan has recently reached a major milestone on Instagram with her personal page.
Meghan Markle’s Instagram account is already incredibly popular
On February 20, Meghan reached a total of two million followers on her Instagram account, @meghan. That’s quite something, especially considering that the Duchess launched the page only 51 days ago, on January 1. The introduction of her account was accompanied by footage filmed by none other than Prince Harry himself. Meghan also got a boost in followers after posting an announcement video on February 18, revealing that her lifestyle brand has changed its name from American Riviera Orchard to As Ever.
Meghan Markle creates a new Instagram account in celebration of the launch of ‘As Ever’ >
In the caption of the reveal post, she wrote: ‘Some of you may have heard rumors about what I’ve been working on. Two weeks from now, my Netflix series launches – but there’s something else I’ve been working on. I’m incredibly excited to introduce you to As Ever – a brand I’ve created and poured my heart and soul into. As Ever means ‘as it always has been’ or, as some might say, ‘in the same way as always.’ If you followed me during the days of The Tig, you’ll know this is very fitting for me,’ continued Meghan.
A new chapter
Meghan also shared: ‘This new chapter is an extension of what has always been my passion: a beautiful combination of all the things I treasure – food, gardening, hospitality, conscious living, and finding joy in everyday moments. I’ll continue to share behind the scenes updates as we prepare for the launch, and I can’t wait for you to discover everything we’ve created. All my love… As ever, Meghan.’
Meghan’s upcoming Netflix show With Love, Meghan premieres on March 4, 2025, and As Ever is scheduled for launch in the spring of 2025, according to the Instagram account of the brand.
